Welcome to demama.co.uk - a mother-and-daughter creative studio based in the heart of London, dedicated to the art of slow fashion, natural textures, and authentic craftsmanship.
From Childhood Passion to 2020 Beginnings
Hello, I am Gina. The art of crochet is something that has been in my hands and my heart since I was a little girl. For years, making beautiful, textured pieces was just my quiet passion. But in 2020, encouraged by friends and family who fell in love with my handmade creations, I decided to take the leap and turn this lifelong skill into a serious business.
Today, demama.co.uk is a true family affair. I am joined by my daughter, Miruna, who shares this deep love for the handmade movement. While I focus on weaving yarns into beautiful crocheted garments and bags, Miruna is the artisan behind our unique handmade jewellery.
Championing Slow Fashion
In a world dominated by fast, disposable trends, we choose a different path. We live and work in London, focusing exclusively on the UK market, and we pour our time, passion, and resources into creating something with soul.
We believe that what you wear should tell a story. That is why we focus on:
- Made-to-Order & Small Batches: We don't mass-produce. We craft our pieces in very limited runs, or specifically upon your order. This means zero waste and a garment made just for you.
- Natural & Cruelty-Free: We love raw, authentic textures. We choose high-quality yarns, beads, and metals, completely avoiding leather and synthetic mass-production.
- A Cleaner World: By choosing handmade, you are not just buying an accessory; you are actively contributing to a cleaner, more sustainable world, supporting eco-friendly practices and ethical craftsmanship.
Join Our Journey
As a small, independent London business, we are still at the beginning of our story. Every stitch we make is an investment in our dream, and every order from you helps us grow.
When you choose DeMama, you aren't just buying a product. You are supporting a dream, embracing sustainable living, and taking home a piece of art that is as unique as you are.
Thank you for helping us grow.
Gina & Miruna